We are seeking a qualified Digital Marketing Specialist to lead our digital marketing campaigns. The Digital Marketing Specialist must use traction techniques to drive website traffic, generate leads, and increase the overall regional and international public awareness of our projects. The Digital Marketing Specialist must also plan, develop and analyze web campaigns.
Research, plan, develop and execute digital campaigns and strategy through online channels and social media.
Plan, execute, and measure experiments and conversion tests.
Manage and implement both English and Arabic Social Media content and strategy.
Collaborate with internal teams to create landing pages and optimize user experience.
Analysis of digital metrics using Google Analytics and other platforms.
Establish tactics on how to improve content delivery for each media channel.
Provide SEO analysis and recommendations about elements & structure of websites and web page.
Ensure accuracy & consistency of content with brand guidelines using SEO techniques.
Launch Optimized Campaigns on social media (Facebook, Instagram, Twitter, LinkedIn, Google Adwords and other related channels.
Prepare Online News Letter and promotional e-mails.
Measure the performance on the running digital campaigns.
Generate digital campaigns Reports from Social Media Ads Manager and Google Analytics.
Any other relevant duties as required.
Holds a Bachelor degree in Marketing, Digital Media, computer science, computer engineering or any related field.
3+ years of professional and proven experience as Digital Marketing Specialist
Immersed in social media and electronic communications (Facebook, Twitter, LinkedIn, Flickr, YouTube, Instagram, Pinterest, etc.).
High experience with multiple digital media channels and traction technique.
Exception writing skills in English.
Strong Experience with Graphic Design.
Strong Experience with Excel sheet.
Demonstrate ability to work in a team environment and under pressure.
Highly creative and resourceful with excellent research skills.
Excellent knowledge of SEO and UX best practices.
Knowledge in WEB Analytics Tools.
Willingness to work occasionally outside of normal business hours.
Excellent analytical thinking and problem-solving abilities.
Excellent interpersonal, communication, and organizational skills.
Pay close attention to details while handling multiple tasks.
Highly motivated and results driven.
Very good level in English.
Excellent written and oral communication skills.
Strong interpersonal, communication, conflict resolution and negotiation skills.
Excellent time and organizational management skills.
Planning and working flexibly to a deadline.
Strong English language.
Excellent ability to work under pressure and carry out multiple tasks.
The candidate will work with, consult, and support various project team members including but limited to: end users including project partners, developers, and testers in order to design, develop and deploy IT system/solution.